Driving Traffic - Writing Articles

The upside of using articles as a promotional tool is that it costs you absolutely no money to do so, and they are very effective over the long-term. The downside is that it does require work to create the articles in question, and that they can sometimes take a little time to have any genuine beneficial effects for your business.

However, I would definitely recommend that you write articles about your topic or subject matter, and submit them to the leading article directories like ezinearticles and goarticles. At the end of every article, you should include a resource box, which gives details of you and your business website.

The details that you include about your website should send article readers to the page that you built to capture names and e-mail addresses (usually called your landing page).

Alternatively, you may send visitors to specific pages of your site most directly related to the article subject matter (as long as they also feature the name capture form somewhere). For example, if you had a website that was related to dogs, and a page about each particular breed, then an article that you write about spaniels might point to your ‘spaniel’ page.

As long as each page on the website promotes the affiliate program you are representing, and includes a way of capturing the visitor’s name and e-mail address, then this is likely to be an extremely effective promotional tactic.This method of marketing also helps in another way.

Most people who search the net will do so by using search engines. In order to instigate a search, they will type a phrase into the search engine which will then return a page of results.

If your site can be featured in these results, then this will send visitors to your site, who will then view your ads and hopefully investigate the offer that you are making.

One of the criteria that the search engines use for including your page in these results is the links that come into your site from other sites.Having your articles published in the best known directories usually offers a major boost as to the number of incoming links you have.