A blog is a basic prerequisite of any well constructed website. It is like an online journal, and when associated with your business oriented site, it allows you to constantly update your site with the latest news and opinions surrounding your topic or subject matter.
Furthermore, the blog community is massive and growing by huge numbers everyday. If, therefore, you were to search using a term such as 'product type/name + blog’, you would probably find hundreds or perhaps even thousands of other people with sites like yours that have blogs attached to them.
Visit as many as you can, and leave useful and informative comments on the blog pages. Doing so will create back links to your own site,and that will drive traffic from both sides as people visit and are curious about what you say.
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