Driving Traffic - Traffic exchanges

Traffic exchanges are a seriously maligned but much underused and underestimated source of traffic.The concept of a traffic exchange website is that people join and they view other people’s websites. In return, they earn credits which the site then uses to drive other people to view their webpage.

The major problem with the vast majority of people who use traffic exchange programs is that they try to sell their product or service from the page to which they send other exchange users. This does not work. People do not buy anything in this situation.

If, however, you can present your site visitor with an attractive free offer, then using traffic exchanges becomes a viable method of building a long-term business.We have already covered the idea of building a page on your site where you offer a valuable or attractive free gift in return for your visitor’s name and e-mail address.

This is the page that you use for traffic exchanges, and as long as it will make an impact in the two or three seconds that you have available to ‘hit’ the visitor straight between the eyes, then using traffic exchanges can be an incredibly effective way of generating responsive traffic at no cost.It is also a traffic generation tactic that is underused, so if you promote your real world affiliate product using this method, you will probably be the only person doing so. This in itself is incredibly powerful.