On-site promotion For Your Affiliate Product

As mentioned earlier, there are two ways that you can use your website to promote the product for which you are affiliate.

The first way is to build pages that have content that your visitors will find both interesting and informative. The search engines love this kind of page, because they see them as providing the visitor with a valuable experience. It would therefore make sense to include advertising materials on these pages, such as banner ads and text links in order to direct visitors to the product for which you are affiliate.

I would, however, recommend that you go further than this by creating specific pages of product reviews, where you give a relatively honest opinion of the product.

Note that I used the term ‘relatively honest’ above. Only you can decide how upfront you want to be with your site visitor about the pros and cons of the product that you are, after all, selling. As suggested earlier, if you are too wildly enthusiastic about the product for which you are an affiliate, then the site visitor will see through the façade of your ‘unbiased opinion’, and that will kill your potential sale stone dead.

On the other hand, if you are too negative about the product then that will harm your prospects of making a sale in exactly the same way. Here is what you should do to create an effective review site. While these ideas may not be very original, they are extremely effective, and they have worked very well for me, so I commend them to you. This is an outline of how you should write your product review.

First, don’t be too over-enthusiastic about the product, but do make sure that, in the final analysis, the review decides in favor of the product that you are promoting at the end:

• Headline. This has to grab the reader. Tell them, for example, how you heard about the product but did not believe the claims that were being made for it – they simply seemed too good to be true!
• First paragraph. You bought the product but did so against your own better judgment, and still had no great expectations of it.
• Second paragraph. You did not expect to be overly impressed, but you gave it a try anyway.
• Third paragraph. Begrudgingly, you found that it worked better than you expected.
• Fourth paragraph. It was a lot better than you expected, while not being perfect. Suggest who you believe the product would work well for, and also highlight those for whom you do not think it will be effective (but keep this group as small as possible!).
• Fifth paragraph. Re-emphasize the major benefit, and the fact that it worked for you. Tell the visitor that there is a detailed free report available at XXXXXX/com (this is something I will come back to below).

Into this review, you should then add any genuine personal results that you have enjoyed using the product. Remember that this is intended to be a reasonably honest and unbiased review, and the more you can impose your personality and character on what you write, the more impression you are likely to make on your reader.