Five Reasons You Needs A Solid SEO Plan

Sunday, August 30, 2009
Here's the major reason that you needs a solid SEO plan: profitability. Search Engine Optimization is just another way of marketing. If you don't market a product, you can't expect name recognition or sales to come pouring in. Most people surfing online go to search engines to find information or new products. Without a decent search engine ranking, your site, and products, will be passed over time and again.

There are five core reasons that SEO is important, all of which can help a business's profit margin. Let's begin with what is the basis of SEO marketing: content. The idea of providing unique content is so that the site becomes a trusted resource on a set of topics. So how does content help profitability?

First is search engine ranking. Search engine spiders love content. If the content matches the HTML title tag, an important optimization technique, and the content contains common keywords plugged into a search engine, there will be more opportunities for the site to land in the top listings of search results. Providing quality, targeted content will draw in potential customers looking specifically for what you have to offer.

Driving traffic has a two-fold purpose. Not only does a content-rich site help search engine results, but the content will leave a lasting impression on visitors. Imagine a site that's in the top three results that provides no useful information. Traffic can be useless if the site doesn't have some sticking power. Web surfers will come back to the site time and again. SEO will lead to both new and repeat visitors. Inspiring repeat visitors is reason number two for a solid SEO plan.

An offshoot of this is number three: referrals. The more content-rich your site, the more you'll be able to get referrals. Web surfer one goes to a site and finds useful information, he then refers web surfer two—it's a type of traffic that works independently of search engines, the basis of viral marketing. Part of SEO is providing an easy way for people to refer other web surfers, possibly with a reward system.

Fourth is linkbait. Again, this has two purposes. Quality content can lead to other sites linking to the original article. This will both drive traffic from the linking site, as well as help elevate search engine ranking. Search engine spiders love relevant links.

The final way SEO is useful is general: it improves the site. A site should be feature-rich and informative in order to increase brand recognition and ensure repeat visitors. Too often, website owners are caught up in how to "fool" search engine spiders. You might fool a spider, but you'll rarely fool an actual web surfer. SEO should be about providing a content-heavy site that will become a trusted resource in your industry.

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Why Organic Real Estate On The Web Is So Important

Saturday, August 29, 2009
When it comes to real estate, people usually shout out the mantra: location, location, location. When it comes to web real estate, you could say the same thing: location, location, location in search engines. Organic real estate on the web refers to the positioning your website has on the web landscape. A solid organic real estate design and SEO strategy will make a website as necessary a destination as the corner market. In short, organic real estate keeps a website from languishing unseen in cyberspace.

So how does Organic Real Estate work? What makes Organic Real estate, well, organic? The main feature of Organic Real Estate is quality, informative content. This is what sets quality SEO plans apart from those that are merely trying to trick search engine spiders. Content should be natural, not written as if composed by a machine. Natural, well-written web content will increase page rank at a faster rate than content that is written only with keywords in mind.

This is especially important for web entrepreneurs who run affiliate sites. Web surfers are getting savvy to the fact that many affiliate sites are just a dummy site set-up to "hopefully" bring in some sales. Experienced affiliate marketers know that you can make a site that is as competitive, and useful, as the affiliate's host site. The more quality content there is on your site, the better an affiliate site can separate itself from the crowded web marketplace.

But Organic Real Estate is about a lot more than content—and this is where a lot of SEO plans fall short. In addition to providing content, a site owner must determine a target audience. In one way, content and target audience go hand in hand. You have to figure out target audience and tailor content accordingly. In addition, you may have a different target audience for different products or services offered on your site. Content and keyword targeting must be tailored to each potential type of client and customer.

Without these strategies, what will you have: a site that looks more like a link-factory than a trusted resource in a particular industry. In the past, people stressed the need for quality web design. While this is no doubt important, it is now much easier for amateur's to design a high-quality looking site. It is far less easy for site owners to provide fresh and useful content. You'll find a bevy of nice-looking sites with little or nothing to offer in terms of content. In Web 2.0, content is what separates the great from the mediocre, and the organic from the artificial.

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Win The Battle Of Relevancy Online With Custom Content

Friday, August 28, 2009
It's a dog eat dog world out there on the Internet. There is the capacity for an unlimited number of storefronts on the web that you'd never be able to find on main street. The fact is that there is even more competition for business online than there is in the brick-and-mortar world. This is only going to get more intense. It wasn't so long ago that many people were afraid to use credit cards online. Shopping online was a curiosity. Now, it's a given.

The battle of relevancy online is the battle of one site being more useful than another. In the growing virtual marketplace, it isn't nearly enough to just have a number of products and hope for the best. Look at reviews—they are core to what has made that site grow. A glowing Amazon review can do a lot for a product's sales. Web surfers use Amazon reviews as much as they use a review in the local paper, if not more. Reviews have made Amazon a relevant and trusted resource for a department store's worth of products.

Not every site can hope to have the same review structure as Amazon. A number of affiliate sites use Amazon reviews as their own content. Web surfers are getting savvy to this: they can smell an affiliate site. Why not just go to Amazon directly? The battle for relevancy, then, is to become something as trusted and vital as the major sites online. You can't necessarily wait around for people to write reviews, and the process may not even apply to your site, so a site owner needs to provide content of your own.

Another word for relevancy is usefulness. It has been shown that the longer a person sticks around on a site, the more likely he or she will make a purchase. Even if that person doesn't make a purchase the first time to the site, the site will have left an impression. People are looking for information on a product or service as much as they are looking to make an immediate purchase. Web surfers like to be informed shoppers and the web gives them an unlimited amount of places to get this information.

This is where your site comes in. Don't make a web surfer click off your site to find information on a product—give them the information right on site. This means you should have articles available about any and all issues affecting a particular type of product or service. There can be hundreds of potential topics on one type of product, and a site may have dozens upon dozens of products available.

Not only will this type of information keep your site relevant to web surfers, it will be relevant to search engines as well. With content, these make up your target audience: search engine spiders and real people. If you provide relevant content that speaks to both, your site can compete with the giants.

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Increase Your Rankings With Custom Content Solutions

Thursday, August 27, 2009
There is a mantra in e-commerce that content is king. Content isn't just a way to inform visitors coming by the site, it's a way to draw in those ever-present mechanical insects, search engine spiders. The key to knowing if you're making nice with search engine spiders is if you have a good page rank: Google page rank is the holy grail of search engine ranking.

Page rank and content go hand in hand. There is a misconception that the number of links coming in to a site is the main thing that determines page rank. While links are obviously important, content is vital as well. In fact, they are intrinsically connected. If you have quality content on your site, more sites will link to you as a respected authority on a given topic. If those sites have a good page rank, it can only help elevate the page ranking of your site.

First though, you need to create articles that are worth reading. A poorly written article with legions of typos and inaccurate information isn't going to fool web surfers or search engine spiders. Poorly written content full of keyword-jamming and other outdated SEO techniques are going to be virtually ignored. In the age of Web 2.0, web content needs to have a purpose. Only web content that is useful and informative will help a website move forward in the rankings.

This is easier said than done, however. Many small, medium, or large business owners are not professional writers. Furthermore they just don't have the time to write quality, custom content. Merely cutting and pasting someone else's content is not the best solution. New and updated content is important to keep a site relevant and fresh, it might amount to hundreds of new articles. Site owners just don't have the time, patience, or even the skill.

The hardest part about getting a good page rank may be writing the content itself. As a result, outsourcing custom content is common. It is as integral to setting up a website as web design. There are a number of content writing solutions available. Make sure to find a content writing company with a qualified and talented stable of writers who have the ability to write on a variety of subjects.

Quality content will keep people on the site. It has been shown that the longer a web surfer stays on the site, the more likely it is that he or she will make a purchase or become a repeat visitor. Customers and clients trust a company with a site that is well written and informative. As the vast majority of web surfers use search engines to find products or services, it is necessary to have both quality content and a good page rank.

For more information

Did CPA Let You Down?

Thursday, August 20, 2009
Up until now, it was nearly impossible for just about any average person to get access to the "exclusive"CPA Networks.

Several factors led to their account not getting approved which meant most people not only failed as CPA affiliates,they were never even able to actually begin!

Which is why people are "jumping" into Affiliate Jump:

Here are a few more reasons why:

  • Affiliate Jump breaks down the "Big Boy Network" barrier allowing you to promote ANY offer in our network rather than not getting approved for just about every offer you try to push elsewhere, if not every offer.
  • Unlike most other CPA networks that will not approve you if you live outside of the United States, Affiliate Jump allows you to promote any offer in our network - no matter what country you live in.
  • We didn't want to slow you down by making you learn html, css, and everything else having to do with web design.
So what we did was spend the last 6 months was marry professional design with cutting edge technology giving you the ability to have an instant website powered by Affiliate Jump.
All you have to do is find the offer you want to promote, pick the template, choose your domain name, click submit and out comes your custom website promoting your chosen offer.
You don't even have to pay for hosting! They host your site FOR you.
Affiliate Jump hand picked the best offers with the best payouts and have them waiting for you inside the private members area.
New members have ALREADY started earning commissions promoting our wide arrangement of high converting offers.

The faster you join, the faster you can start earning too!

Web Site Optimization

Wednesday, May 27, 2009
All optimization is not equal. There is such a rush to optimize a website for search engines that people don't realize that some SEO techniques can be self-defeating. Either a lot of work will go into a particular type of optimization that is fruitless or it can be downright harmful for search engine ranking. A high search-engine ranking is the holy grail of search engine optimization, but make sure you put your energy in the right place.

The first two issues involve web design: don't use flash or frames when designing a website. These won't get you banned by search engines; but the site might be ignored entirely. While you can use some flash animation within a site, overuse of flash should be avoided. Search engines like text, not fancy graphics. A flash-heavy site could be passed over. The same goes for a site written with frames;frame-heavy sites confuse search engines so the sites are not properly indexed. The text on a framed site is hidden within the frame, so even if there is ample content within the frame, it will not be read correctly. Verdict: avoid it.

When writing content, make sure the content makes sense. In the early days of the web, people went keyword crazy. They would cram a huge paragraph of keywords throughout a page. This worked for a little while. Now search engines are wise to it and this technique can lead to a site being banned. Website owners try to trick search engines by including the keywords within actual content, but if the keywords are too close together, this could also lead to problems.

Another issue is spamdexing. Never use keywords that don't apply specifically to a site. This can most often be seen with site owners using adult-themed keywords to bring in unrelated searches. This will cause a site to be quickly red-flagged. Using invisible text is a bad idea as well. Invisible text is the same color as the background. It can be read by spiders, but can't be read by human eyes. The problem here is that spiders now recognize this technique and it will be red-flagged.

Generally, content should be useful and informative. You can include specific keywords within content, but if you provide enough content, these keywords will be covered automatically without jeopardizing the site with picky search engine spiders. The use of quality content is two-fold: it's a better way to optimize with search engines and web surfers will spend a longer time on the site reading articles or other content. The trick is to create trust; both with spiders and real people
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What Custom Content Can Do For You

Tuesday, May 26, 2009
In an increasingly crowded web marketplace, it can be difficult to separate from the pack. Sometimes even having a good page rank is not enough. You could have a number one ranking, but if your site is uninformative or poorly designed, web surfers are going to click and run. With the number of affiliate sites now entering the field, there is even more competition for web surfers' time. To succeed on the web, your site needs to be an absolute authority in a particular field.

A website is the best promotional tool an e-business can have. The business can advertise all over the web and set up pay-per-click campaigns, but if the site itself is weak, you cannot expect web surfers to stick around or come back a second time. Custom content is all about keeping surfers on site and coming back for more.

The more content you have, the more chance there will be that a surfer will type in that keyphrase that matches content found in content. However, keep in mind that web surfers can smell fake content— content that is purely used to generate traffic, with awkwardly phrased keyphrases and grammatical oddities. Your better bet is to write content that is factually relevant: informative content, rather than just keyword-driven content. In relevant content, a large number of keyphrases will be covered, in addition to being a trusted source on the topic.

A hundred pages of informative content can be far superior to a hundred pages of keyword-driven content. If a spider detects that too many keyphrases are mashed together on a page, the site could be red-flagged, or even banished to a permanent low ranking in a search engine. In the past, a website owner could write the same keyword over and over again at the bottom of the page. Spiders got wise to this and now this tactic can be more of a detriment than a benefit. Relevant, custom content will never be red-flagged by search engine spiders.

Custom content can lead to sales or new clientele. Think of two sites: one site offers little to no information on a topic. Another site addresses any and all topics affecting an industry. Which site do you think a potential customer is going to trust? Content is not just about ranking high in search engines via page ranking, but about providing a quality website. Custom content should be a mixture of both naturally keyword-rich content as well as highly useful information.

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Why Custom Content Is So Critical

Monday, May 25, 2009
Think of the alternatives to custom content: no content at all or content that has been taken from another site. If those two options seem unusable, you're getting a good idea of why custom content is so important. Looking at it another way: not having content is like designing a web site with the exact same layout as Amazon. This just isn't done— your site needs to be unique to be effective.
The two keys to custom content are uniqueness and authority. An informed buyer is an active buyer. Don't make a web surfer go elsewhere to find information on products and services. Everything a customer needs to know should be found on your site: informative articles, glossary definitions, reviews of products, answers to Frequently Asked Questions, and more. When all of this content is in place, a site will rank more highly in search engines, so a potential customer will have a better chance to come to the site and start perusing the information.
The idea is not just to sell specific products, but to sell the website itself, as well as sell the entire company. All of these things work in conjunction with each other. If people trust the information on the site, they'll be more willing to make a purchase. In addition, there's an element of gratitude for having direct questions answered. A site should never cover the bare minimum, but the gamut—every possible piece of information surrounding an industry, no matter how small.
Along with custom content there should be content organization. Just plastering long paragraphs of text on the screen will exhaust a web surfer before he or she even starts reading. Content needs to be well organized with relevant links both within the article and on the sidebar leading to information that corresponds to the original article. Just as the content needs to be well informed and well written, it needs to be well presented, or a web surfer is going to click out and move on.
All of these issues can make a website stand out from the vast array of sites online. People are more and more looking to the web for both information and shopping. At a content-rich site, surfers can kill two birds with one stone. These days, web owners are hiring copywriters to handle the task of preparing custom content. Each site will have a different demographic and require a different type of writing—for instance, technical or conversational— so it is important to find a content writing firm that specializes in a wide variety of industries.
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Importance And Benefits Of Link Popularity

Sunday, May 24, 2009
Everyone likes to be popular. In a way, the web is just like one big popularity contest. It wasn't fair in high school, and it might not seem so fair now. You can have the best-designed, most informative site online, but if no one links to you, you're going to have a harder time getting a high search engine ranking. Ranking high with search engines relies on two things: content and link popularity.

Of course, if you have the most informative site online, your job is half done. One of the keys to bringing in new links is having a well-designed site. If you go after link exchanges and your site looks like it belongs in the last decade, you're going to be hard-pressed to find any takers. People don't have all the room in the world to add links on their site. You need to provide a site that is worth linking to. On the flipside, you should find link partners with quality sites of their own.

Link popularity is not just about quantity, but quality. Certainly, it is a good idea to have a great number of links coming in, but search engine spiders also take into account the quality of those links: i.e. how many sites link to the site that links to you. Spiders hold a premium on sites that link to you without a corresponding reciprocal link. When search engine spiders surf your site, they're looking for the type of content that you have on your site and the number of links going both in and out.

An easy way to start building link popularity is to add your site to a number of directories. These directories may or may not require a reciprocal link. The higher the quality of the directory, the more the directory listing will be worth. Really, you should spend a good amount of time adding your site to as many directories as possible. Look for other immediate avenues for link building as well—post in forums, on blogs, or create a blog of your own. All of these will be indexed by search engines, which will help increase your ranking.

One of the major advantages of having a blog is you have one more place to add a link to your site. In addition, you have one more place where you can trade links— contact other bloggers in a similar field and trade links. You should not only be looking to increase link popularity for the host site, but for blogs and other sub-sites as well.

It is absolutely imperative that your site is useful. The more content you provide, the more you can get a foothold in your industry. When you write new content, promote it: the article and add the article to directories and other sources. Websites can then potentially place the article on their sites, linking to the site where the article originated. A link doesn't necessarily have to be permanent—a temporary link to an article can help search engine ranking as well.

What this all means is that link popularity is an evolving process. You should always be corresponding with site owners looking for a link trade. And you should be frequently providing new content to ensure that your site is worth the link.

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Using Traffic Exchanges to Promote Affiliate Programs

Saturday, May 23, 2009
If you're unfamiliar with exchanges, you will want to read this over carefully and consider printing it out. One of the best ways in which you can promote affiliate programs is through various traffic exchanges. Almost all well-defined, robust niches on the Internet have some form of traffic exchange. For instance, casinos, gaming sites, niche forums, and Internet marketing sites all have some form of traffic exchange system. IM, in particular, has dozens of exchanges.

A traffic exchange can serve multiple functions; however, in most cases, it does two important things:
  1. It allows you to surf sites, gain credits, and then cash in those credits; and
  2. It allows you to put banners or dynamically-generated link boxes on your site that will generate credits, which you can then cash in. Cashing in credits, with most exchanges, results in a certain amount of traffic being drive to your site via the exchange site or via banners on other sites that are members of the exchange.

A good place to start when working with traffic exchanges is to determine which ones are most reputable and which ones have reasonable point systems. For instance, some traffic exchanges allow users to cheat and some have bad systems of exchange, which heavily favor paying members over non-members. You will want to find the best possible exchange given the amount of money you are willing to spend and the product you are marketing.

I suggest using the following sites, which list top traffic exchanges. Additionally, you may want to talk to friends to see if any particular exchange has worked well for them:

Once you have selected an optimal exchange, you will want to determine the best way in which you can use it to maximize the amount of high-quality traffic you extract from it. You will want to answer the following questions to aid yourself in determining this: do I earn credits from impressions or clicks? And do I lose credits based on impressions or clicks?

This is important to ask, as different exchanges have different policies on this issue. If you lose credits based on impressions, you will want to make sure that you get the absolute largest amount of clicks per impressions. This will involve over-hyping your ads and creating flashy banners (if they allow them).

In contrast, if you are getting charged per click, you will want to make sure your ads ONLY appeal to the most interested buyers. Whichever route you take, make sure that it is matched up with a model for maximum revenue generation.

The last thing you will want to consider when using a traffic exchange is precisely what you should promote. You already have a product in mind – probably an affiliate product – but how will you promote it? Will you direct visitors to the affiliate page? Will you direct them to a page on your site, which features the product? Or will you direct them to an opt-in form, which will capture their information and then coax them into buying over a period of time?

I personally suggest doing the last or the second – and avoiding the first whenever possible.